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Affiliate Fundraising

So what is Affiliate Fundraising?

Many companies online use what is called affiliate or associate programs as a means of marketing themselves and their products.

They allow websites to refer people to them through a special link and will then pay a commission to the referrer if a referred person buys something or performs a wanted response (like creating an account or getting a quote).

Some companies will pay per click, pay per lead, or pay per sale. And some will have multi-tier commission programs.

For example webhosting companies will pay up to 50% commission on sales referred through a link on your website (pay per sale). While eBay will pay you a small amount every time someone clicks through a link on your site (pay per click).

Commissions will vary greatly and some will even pay as high as 75%. Do you see how profitable affiliate fundraising can be hey?!

Affiliate Fundraising - Internet Fundraising Ideas


You will find that most online merchants will have an affiliate program, but I would suggest that you go through backend providers when looking for merchants to represent (with exception to very well known companies like eBay , Amazon and Sitesell’s 5 pillar program ).

By going through backend providers you will be guaranteed to receive your payments. Some merchants don't pay you like they promise.

A backend provider is a company that provides a directory of merchants looking for affiliates. They also take care of all the link tracking and payments from all the merchants. They then pay you one lump monthly sum for all your commission earnings.

Here Are Some Well Known & Reliable Backend Providers:

Commission Junction

Clickbank – Provides thousands of e-goods that you can promote (e-books etc.). You can also sell your own e-goods through them!

What I would suggest you do is sign up to these backend providers and look through them carefully.

Try finding merchants that would be of interest to your supporters... Like maybe insurance companies (they pay good commissions) or book stores (like Amazon).

Some great types of merchants you could look to represent with your affiliate fundraising are... (Click to read their respective fundraising ideas pages)



TWO SPECIAL NOTES ON AFFILIATE FUNDRAISING:

  1. When finding an affiliate to represent you must make sure that they provide quality products/services!

    Only recommend companies/products that you would be happy to buy or use. Don't lose your credibility by recommending poor companies/products.

    An example for me would be Sitesell's affiliate programme.

    I personally use their services for my websites and after having used many other webhosts before them I really believe that they are the best hosts on the net.

    And therefore I am confident in recommending products!

    They also have a really rewarding affiliate programme... You should definitely check it out!
  2. When linking to an affiliate that you are representing try not use banners or graphics...

    Rather refer to them through a recommending text link. Research shows that people's eyes actually avoid banners and advertising images when they search on the net.

    So please use text links instead... Your affiliate Fundraising will be much more rewarding that way!



Recommended Resources:

Affiliate masters book – This is a great free e-book that got me on my way with Affiliate marketing... It's definitely a worthwhile read!



Other Recommended Internet Fundraising Ideas:

Magazine Fundraisers

Get Paid Per Click Advertising Fundraising

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