Cookie Dough Fundraising

For years now many organizations like schools and sports teams have been using Cookie Dough Fundraising as a means to raise funds for their cause!

The Reason Being...

Well, it’s a simple and profitable fundraising idea that is quite easy to run!

The basic process of the fundraiser is you take orders for cookie dough tubs from your members and supporters...

Which you then send off to your supplying company, who in turn delivers the cookie dough tubs, that you then hand out to your customers!

With cookie dough fundraising you can make up to 55% profits from all your sales... now that can be rewarding!

Another option that you could do with this fundraiser is to actually bake the cookies yourself and then sell them at all your events etc. Read the fundraising cookies page to find out more about this fundraising idea.

Also read the Running Profitable Food Fundraisers page to find more advice and tips on running food fundraises!

Cookie Dough Fundraising - Maximize Profitability:

Obviously with all your fundraisers you will want to make them as profitable as possible... or what I call maximizing your profitability!

With a cookie dough fundraiser the more tubs that you sell, the greater your discount will be from your supplying company.

So the point is to sell as many cookie dough tubs as possible!

You do this by firstly advertising properly, having your sales team totally prepared with a sales pitch, and by offering your sales team a nice incentive reward to be motivated by!

Alrighty, let's begin the cookie dough fundraising...

Find a Supplying Company:

There are so many cookie dough supplying companies that you could get lost just looking for and deciding on one.

The supplying company that I would recommend is Fast Track Fundraising. Click here to order their FREE info kit!

They offer very good profit margins, different flavours, and free delivery. They also offer many other fundraising products that you could consider using for your fundraising campaign.

Visit their website and also order a free fundraising kit from them to see what they offer.

Unfortunately they are only North American based... So if you are not from there, or would like to look around for other options, a simple Google search will provide you with a good many cookie dough supplying companies to review!

Prepare Your Sales Team & Sales Pitch:

Your next step with cookie dough fundraising is to get your sales team together and prep them with all the necessary information and tools.

Then have a guideline sales pitch for your sales team to learn, practice and use. It should briefly explain what you are selling, and what the cause is for.

The sales pitch should use the trigger words "help" and "because", and you should teach your team to make eye contact and smile while doing their pitch! This will all help increase your sales!

Your team should also hand over a brochure or sales flyer while pitching someone to increase the chance of a sale!

Your supplying company should supply you with the appropriate sales brochures, but if not, you can quite easily put together an attractive flyer. Use bold lettering to make the flyer stand out!

You should also provide some motivation for your sales team to make loads of sales and the best way to do this is by...

Providing a Sales Incentive:

You can either do this by having a competition in which you give prizes out to maybe your top five sellers, or by offering a reward for sellers who sell a certain amount of cookie dough tubs!

This works really well with kids and if you have some excellent prizes it will be such a rewarding sales strategy!

Whichever way you do it, I would suggest that you make sure that your whole sales team walks away with some prize, even if it’s just a bag of sweets for the non-performers! That way everyone will be happy to help out again come next time!

Advertising Your Cookie Dough Fundraiser:

Obviously the main advertising of your cookie dough fundraising will come from your sales team approaching people, word of mouth, and the flyers that they hand out!

But to make it as profitable as possible you should consider using a few other advertising methods as well. You must try to make as many sales as possible!

• Advertise on your Fundraiser Website.
• Through your Newsletters.
• Social networking sites like Facebook.
• And of course, flyers and posters!

A Great Marketing Idea:

A great advertising idea for your cookie dough fundraising would be to include the different flavours of cookies as part of your food taste fundraiser event.

You will need to read the food taste fundraiser for more info on it but this marketing idea is quite simple...

What you do is bake a batch (or more) of all the different flavours of cookies that you are selling and then have a specific tasting table devoted to them!

On the table provide order forms with one of your sales team readily available... When people eat cookies that they like they will already be pre-sold into buying a tub or more of that cookie dough and you should be ready to offer them the sale!

Finishing Notes:

Please remember that for the cookie dough fundraising idea to be successful you will need to plan and prepare properly! In fact, that goes for any fundraiser that you ever hold.

So organize your fundraiser properly and maximize your profits...

Prepare your sales team and sales pitch, advertise properly and offer a sales incentive!

I wish you great success with your Cookie Dough Fundraising!

Other Fundraising Ideas:

Fundraiser Cookies

Fundraising With Popcorn

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To return to the Rewarding Fundraising Ideas Home Page.

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