Coupon Book Fundraising

They will be easy to sell and will therefore be profitable and rewarding!

Coupon books are booklets that are filled with discount offers usually valid for a year and sometimes longer. They are great value for money for your supporters and this is what makes them so easy to sell!

There are two ways of running your Coupon Book fundraising idea...

1. Self compiled coupon booklets. Or...
2. Booklets made by coupon book companies.

Maximizing Profits:

With both ways you will want to maximize your profits! And you do this by increasing your sales.

To do this you must first make sure that the coupon booklets you sell have products and companies that are of interest to your supporters and customers.

Simply put, they will be more inclined to buy booklets that have discounts to shops that they shop in (or are interested to shop in).

Advertising:

You will need to advertise your coupon books properly to create as much interest as possible! Use the following ways to advertise and sell...

• Advertise your coupon book fundraising campaign on your fundraiser website and through your newsletters.
• Use word of mouth, fliers and posters!
• Consider letter and email campaigns.
• And have a sales team that will sell the coupon books at all your events and at other events. You could also consider selling them at shopping malls and even door to door. Just make sure you get the right permission to do so.
• Another great place to sell the cards would be on eBay (Read the eBay page to find out more about Fundraising using eBay).

Self Compiled Coupon Booklets:

With this idea you can raise more funds as you won’t have to share the profits with a Coupon Book Company... but it will be harder to organise!

What you will do is find discount offers from local companies and restaurants and then compile them into a booklet.

Most companies should be willing to join in as it will help with their own advertising and marketing.

Obviously make sure that you receive the same amount of discounts from all the companies as you'll want to have all your booklets the same!

A Side Note:

Some Fundraising Companies that offer discount cards and booklets will also help you acquire discount offers from local companies and will include these discounts on their coupon books and cards that they supply to you.

If organizing a self compiled coupon booklet is too much for you, but you would still like to offer local discounts to your supporters, then I would suggest you get the help of a Fundraising Company.

You will still have a great profit margin and it will cut half your work!

Next you will have to find a printing company that will print your coupon book with a professional look. Try finding one that will do it at a discount!

Use a simple local Google search to find companies that could offer discounts and also to look for a local printing company to print your coupons. Use the search block below...

(A Tip: Type the name of your local area or country with a plus sign before it, and then add your search query with a plus sign before it as well. Ex. +London +printing company)

Company made Coupon books:

This is the easier option.

There are many companies that compile coupon books and then distribute them...

Many of them specifically make coupon booklets for charities and other organisations that are trying to fundraise.

Once you've found a company, you should review their coupon booklets and pick the book/s that will be bestsellers with your supporters.

My recommended Fundraising Company offers a great alternative to a booklet in the form of a discount fundraising card ... just like a credit card.

So instead of your supporters having to carry a whole booklet around they can just use a small card that fits in their wallet or purse!

Unfortunately, like the company above, most of the well known coupon book companies only operate in the US and Canada.

So if you're not from there a local search through Google up above should once again help with finding a company supplies you’re country.

If not, then I'm afraid you'll just have to go with the 'self compiled coupon booklets'!

To End Off:

If you want to run a profitable coupon book fundraising idea, you will need to have a booklet with popular discounts in it...

And you will need to advertise properly and sell as many as you can.

Coupon book fundraising is an easy to run, easy to sell and therefore profitable and rewarding fundraiser.

So go get your coupon book fundraising campaign up and running!

Recommended Resources:

Other Fundraising Ideas:

Magazine Fundraisers

Fundraising With Popcorn

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