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Superb Ideas For Marketing Fundraising Sites - Part 2
Please Note! You should use as many fundraising sites marketing ideas as you possibly can...
The more you market, the more traffic you'll get to your site and the more funds you can raise. Simple!
So, you've got an excellent website which you've submitted to the Search Engines and your keyword focused pages are helping you get free visitors from these SE's.
Now you need to add a few more ideas for your fundraising sites marketing...
Use These Creative Ideas:
List your fundraiser website at online directories like Yahoo! and DMoz. This is a great way of starting your visitor traffic ball rolling.
It will not only provide another way for your website to be found, but will also help with your ranking at the Search Engines.
I elaborate a bit more with this on the extra info for directories page (Be sure to read it), but for now let's keep going...
Social Media Sites -
Anotherreally great place to market your site is through social networking sites like Facebook and Twitter.
Social networking websites can really create a buzz about your cause and drive more supporters to your website. They also create a Site Stickiness for your fundraising site!
Here are a few things these sites can help with...
First of all you can message all your friends on these sites telling them all about your cause's website, providing a link to the site and then also encouraging them to forward the message on to all their friends.
You can also start a cause or group page at these networking sites that links to your website. Once again encourage all your friends to join and to get all their friends to join. Be as proactive about this as possible and always push them to go through to your website to check it out!
Every time you begin a fundraising campaign, be sure to send a message either from yourself and/or from your group page informing all your friends and group members about the fundraiser!
Refresh everyone's memory once in awhile. Remind everyone about your cause. Send out a message on weekly/monthly basis informing all on how your fundraising campaigns are going and how your organisation is doing... Always emphasising on all the great things you do!
And make sure you always encourage everyone to forward your messages on... A great way of creating a network of supporters hey!
Here Are Some More Creative Ways of Marketing Fundraising Sites...
Advertise in local newsgroups. (Preferably for free. Remember to always push the fact that you are a charitable cause and try to get people to let you advertise for free.)
Exchange links with similar websites. You can also gain a link and exposure for your fundraising site by sponsoring a block on the RFI Site Sponsor Wall.
A lot of media organisations, like radio stations, advertise and list charitable causes on their websites so definitely contact as many of them as possible and see if they’ll list yours.
Advertise on local information/notice boards and newspapers.
If you're a sports club or school etc. and have a member base already, email all your members about your new site and get them to pass on the email to all their friends.
You can also post out a printed page of your website to your members asking them to visit the website, encourage them to invite all their friends to visit it too!!!
Chat to as many local businesses and restaurants etc., asking them if they could add a link to your fundraising site from their website.
Something like this, "please be sure to check out this fantastic local charity at www.yoursite.com." Be creative with it!
Use an email sig file that has your website address in all your emails.
An email sig file is how you sign off your emails and will usually contain your contact details and of course your web address!
You'll also find great website marketing advice through
SBI's Action Guide
and their incredible Forums!
Ending Off:
So you now have a great amount of creative ideas and ways of marketing your website.
Just remember, there are always more great ways of marketing out there. So be creative, rack your brain, brainstorm as many ideas as you can and be as proactive as possible.
Think, the more visitors you get to your site, the more supporters you'll gain and the more successful your online fundraisers will be!
Remember, before you can expect to receive, you must be willing to give, and giving doesn't always mean money.
So share your thoughts and ideas here and let's build a helpful and sharing fundraising community!
Recommended Fundraiser Website Resources:
Website Affiliate Masters Guide
- Brilliant free eBook instructing how to build a successful income-generating website with excellent tips on marketing the website! MUST READ for anyone building a website!
If you like, you can also go straight to the visitor retention page to learn some excellent ideas on keeping those visitors coming back again and again... turning them into permanent supporters!
Just remember to get those creative juices flowing and be passionate about marketing your fundraising cause.
Your passion will shine through and you'll catch people's attention!!!
The more you market, the more traffic you'll get to your site and the more funds you can raise. Simple!
