Your Fundraising Website Design

From my experience and research, your fundraising website must have a design that is simple, clear and easy to understand. A complex, extravagant website with lots of images will usually chase your visitors away.

I always use the example of Google to prove my point about having a simple website design. Google is a multi-billion dollar company with many different products… what does their home page look like?

Have a look at this example of a simple Fundraising website design: knit-a-square.com

A simple website design is also highly recommended by SBI! The most successful webhosts on the planet!

Let's Start With Your Navigation:

The first thing to remember is that your visitors are coming to your site to find information about your cause; obviously, this info should be easily accessible.

Your navigation bar must be simple and easily understood, stretching down the left hand side of your page (Yes, just like mine).

You can, if you like, place links to some of your most important pages at the top of your site just below your logo, but this isn't necessary.

Your footer is another place to add links for site navigation but make sure it doesn't become too congested… And the same goes for your Navigation bar. Remember, Simple and Clear all the way.

Fundraiser Site Logo:

Your Logo is an important part of the look and feel of your fundraising website, and is the bar that sits across the top of your page.

While including your organisations logo (if you have one) the site logo should clearly speak the purpose of your cause in as few words as possible.

Background:

Once again the same "keep it simple and clear" applies. Do not ever go extravagant! A simple white background can be very effective!

Text Font And Colour:

I'd suggest using a Sans Serif font, like Arial, Verdana or Helvetica instead of the popular "Times New Roman". They are just simply more suitable for the scanning eye (which is how people read webpages… by scanning).

Your Font colour must be black. You can use other colours to emphasize things but don't use many… Too many colours or even too many ALL CAPS makes your webpage look amateurish!

And Always Remember…

If you are accepting direct donations on your fundraiser site, make sure that your donation button can be easily found.

If a possible donor has to search around your site to try and find where to donate, they'll probably get irritated, lose interest and leave without donating.

And Now On To The MOST IMPORTANT PART Of Building And Designing Your Fundraising Website:

The topics and content of your fundraiser website.

A bad look and feel will more than likely chase away your visitors. But having a perfect look and feel doesn't guarantee that the visitor will turn into a supporter...

It's your content and what you write about that will convince the visitor that your cause is worthy of supporting.

So make sure you TELL your STORY!

You need to write high quality, informative and emotive content that appeals to your visitors.

I say emotive because you're fundraising for a good cause right; so you need to draw your visitors in and make them connect emotionally with your story...

Make them feel involved, and that by helping, they will be doing a good thing! Which of course they will be...

Before you start writing your website pages you will need to keyword focus each of them according to their topic. This plays an important part in receiving free traffic from the Search Engines.

Make sure you read the SEO page to find out how to make the Search Engines work for your fundraising website!

Recommended Fundraiser Website Resources:

Gain Exposure Through The RFI Site Sponsor Wall - Gain a link and image branding on the RFI Site Sponsor Wall by sponsoring a block for as little as $5.

It builds exposure for you but it also helps keep the free info on this website and the Fundraiser Buzz newsletters, FREE!

Ending Off:

Okay! So now you have a really good idea of how to design your fundraising website... simple and clear.

And this isn't just my opinion, I can guarantee that most (If not, all) of the website design guru's will all recommend a simple, clear and informative website.

Are you getting excited yet? You should be...

You are well on your way to having your fundraising website up and running, and providing your cause with all types of fundraising possibilities!

Now let's get started with how to write your fundraising website to optimize for the Search Engines...

And after that we'll learn some super ways of marketing your website!

Other Site Building Advice Pages:

Best Website Hosting Companies

Criteria For Choosing The Best Website Hosting Company To Use

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