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Can an Unusual Fundraiser be Successful? This one can...
February 11, 2015


As you may know, I'm always on the lookout for new and profitable fundraising ideas. Well, last month I came across a concept that is quite unusual, but in my opinion... Incredibly Brilliant!

It's essentially T-Shirt Fundraising and Crowdfunding mixed in one.

Two great fundraisers in their own right, now combined!

You may remember that I mentioned it in the last Fundraiser Buzz edition, but I want to give it some special attention now...

It's T Shirt Crowdfunding:

Online T Shirt Fundraising

It all started when I stumbled upon BonfireFunds at the beginning of Jan (They're the platform that makes this fundraiser available to the world).

I immediately loved their idea!

Why? For a few great reasons...

  1. It's RISK-FREE! - It's doesn't take any funds out of your pocket. It's FREE to setup and you don't have any T Shirt printing costs, or shipping costs.
  2. It's HASSLE-FREE - You don’t have to worry about printing T Shirts, taking payments, or shipping the T Shirts. BonfireFunds does everything for you.
    You just have to do 3 things really well (read further below).
  3. It can go VIRAL - With the right promoting from you, your campaign will be shared by those that donate and visit your campaign page as well. This means your campaign is not only limited to your marketing reach. But will also extend to the reach of those that share your campaign, which could start a snow ball of activity, creating a viral campaign. SO... encourage people to share!
  4. It Promotes your Cause or Brand - As with any Apparel Fundraiser, the T Shirts that you sell will proudly display your logo or cause slogan.
  5. It develops PRIDE and SPIRIT - Another off-shoot benefit is that it can develop pride and spirit amongst your supporters... As they are able to show off their support for your cause or participation in your organization. More motivation for them to support and give.
  6. It Provides an Award for a Donation - This creates that extra bit of motivation for potential supporters to give. Might help those fence sitters off the fence... Especially if your T Shirts are great.
  7. It is available worldwide (wherever PayPal is available) - Yes, they ship T Shirt across the world!

Here's What you Need to do:

(Take special note of points 2, 5 and 7. They're the 3 things that you absolutely have to do well!)

  1. Sign up for FREE to get started.
  2. Design your awesome custom "cause" T Shirts - They must be great!
  3. Set a T Shirt price.
  4. Set a Goal.
  5. Write a phenomenal Fundraising Pitch that connects the reader emotionally to your cause, and has a clear "call to action."
  6. Then launch.
  7. And promote, promote, PROMOTE!!!


Some of RFI's readers have already run successful fundraisers with this idea since I started recommending it a few weeks ago. For example, Forever Loved Pet Sanctuary quickly hit their goal by selling 56 custom T Shirts and raising $492.

You can read about other T Shirt Crowdfunding Success Stories here. These are two that I particularly enjoyed though...

And that's it for this week!

Please let me know if you decide to run a T Shirt Crowdfunding Campaign (by replying to this email or through the RFI site contact form).

I'd love to find out how you find the process. And we can celebrate your success right here on the Fundraiser Buzz ezine!

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And Don't Forget To Read These Important Pages:

So do you have any...

Comments? Ideas? Feedback? I'd love to hear from you. Reply to this e-zine and let me know what you think. Thanks!

If you have found this to be of use, please tell friends about at Facebook and Twitter, or (if you have one) in your blog, or website, etc.

Until next time. Happy Fundraising!

Rob Hampson

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