Peer-to-Peer Fundraising has BIG potential. Exponential potential.
Big words those... I know you're thinking: "What on earth is Rob going on about?"
It's quite simple. With Peer-to-Peer Fundraising:
Your participants fundraise for you!
This means that you can increase your funds raised, exponentially.
"A Peer-to-Peer Fundraiser is any event or group fundraising activity that engages participants to raise funds via their network, on behalf of your organization - Like Run-a-thons, Walk-a-thons, Bike-a-thons, Swim-a-thons, etc..."
Essentially an event where supporters reach out to their network (their supporters) to fundraise on your behalf!
The Liberty Bible Academy holds a Walkathon every year. In 2016 they had a total of 198 participants - students, staff, board members, etc. - who collectively raised over $100,000!!!
Some individuals raised over $5000 personally, while most others didn't make it over $1000...
But collectively together, those individual fundraising efforts added up to over $100,000.
So take a careful look at their fundraiser, and in particular go through their participant pages and their "Totals" page. You'll start to see how "little" fundraising efforts from many... add up quickly!!!
They're not the only ones succeeding - Here are a few more quick examples for you to check out:
Firstly... Understand that this is a fundraiser that will take much planning and will need a committee of leaders.
It's not a fundraiser for an individual. (If you're reading this article via our newsletter then tomorrow's idea will more suite an individual.)
So make sure you plan and prepare your event and fundraising strategy, thoroughly!
Reading through and taking notes from the Walkathon Fundraiser article right here on RFI. It's got some great advice!
Then deepen your knowledge through these resources:
ONE: Read DoJiggy's "How to Organize a Walkathon" and download their complete Walkathon guide (at the bottom of the page).
TWO: Take a look through all their Walkathon & Peer-to-Peer Fundraising Resources, which include:
Also Note: That much of the advice above is for a Walkathon, but it will be essentially the same for all other Peer-to-Peer Fundraisers.
You need the right technology to run a fundraiser like this.
Software that enables you to setup a website that you can take donations on, promote your fundraiser, and MOST IMPORTANTLY - where participants can setup individual fundraising pages!
And that software is called Pledge Crowdfunding Software. (Click here to find out more and to start a 14 day FREE trial.)
If this idea strikes you as a strong contender for you next campaign... I'd suggest you take the 14 day trial offer on that software to see what it can do.
Recruit your event committee, plan your event thoroughly, recruit & motivate your participants, and get fundraising!!!!
If you have any questions or comments - OR - have successfully done a Peer-to-Peer Fundraising Campaign?
Then please leave your comment, question or story below...