Peer-to-Peer Fundraising:
The Exponential Potential Fundraiser!

Peer-to-Peer Fundraising has BIG potential. Exponential potential.

Big words those... I know you're thinking: "What on earth is Rob going on about?"

It's quite simple. With Peer-to-Peer Fundraising:

Your participants fundraise for you!

This means that you can increase your funds raised, exponentially.

But What Exactly is Peer-to-Peer Fundraising?

Peer-to-Peer Fundraising - The Exponential Potential Fundraiser...

"A Peer-to-Peer Fundraiser is any event or group fundraising activity that engages participants to raise funds via their network, on behalf of your organization - Like Run-a-thons, Walk-a-thons, Bike-a-thons, Swim-a-thons, etc..."

Essentially an event where supporters reach out to their network (their supporters) to fundraise on your behalf!

For Example...

The Liberty Bible Academy holds a Walkathon every year. In 2016 they had a total of 198 participants - students, staff, board members, etc. - who collectively raised over $100,000!!!

Some individuals raised over $5000 personally, while most others didn't make it over $1000...

But collectively together, those individual fundraising efforts added up to over $100,000.

So take a careful look at their fundraiser, and in particular go through their participant pages and their "Totals" page. You'll start to see how "little" fundraising efforts from many... add up quickly!!!

Other Successes:

They're not the only ones succeeding - Here are a few more quick examples for you to check out:

For more examples and successes read here.

Now For Your Success:
How-To, Tips, Advice & Resources:

Peer-to-Peer Fundraising - The Exponential Potential Fundraiser...

Firstly... Understand that this is a fundraiser that will take much planning and will need a committee of leaders.

It's not a fundraiser for an individual. (If you're reading this article via our newsletter then tomorrow's idea will more suite an individual.)

So make sure you plan and prepare your event and fundraising strategy, thoroughly!

Start by...

Reading through and taking notes from the Walkathon Fundraiser article right here on RFI. It's got some great advice!

Then deepen your knowledge through these resources:

ONE: Read DoJiggy's "How to Organize a Walkathon" and download their complete Walkathon guide (at the bottom of the page).

TWO: Take a look through all their Walkathon & Peer-to-Peer Fundraising Resources, which include:

  • Walkathon timeline & planner,
  • How to get Sponsors to Support,
  • Pledge forms,
  • Flyer templates,
  • Sample press releases,
  • Walkathon participant waiver,
  • Fundraising tools for Walkathon & Pledge Event Participants,
  • AND Walkathon participant instructions.

& THREE: Watch this 5 part webinar on "Hosting a Successful School Walkathon".

Also Note: That much of the advice above is for a Walkathon, but it will be essentially the same for all other Peer-to-Peer Fundraisers.

And Lastly...

You need the right technology to run a fundraiser like this.

Software that enables you to setup a website that you can take donations on, promote your fundraiser, and MOST IMPORTANTLY - where participants can setup individual fundraising pages!

And that software is called Pledge Crowdfunding Software. (Click here to find out more and to start a 14 day FREE trial.)

If this idea strikes you as a strong contender for you next campaign... I'd suggest you take the 14 day trial offer on that software to see what it can do.

And Then When You're Ready:

Recruit your event committee, plan your event thoroughly, recruit & motivate your participants, and get fundraising!!!!

If you have any questions or comments - OR - have successfully done a Peer-to-Peer Fundraising Campaign?

Then please leave your comment, question or story below...

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› Peer-to-Peer Fundraising

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